Common ID Cookie

This site uses cookies and similar tracking technologies such as the Common ID cookie to provide its services. Cookies are important devices for measuring advertising effectiveness and ensuring a robust online advertising industry. The Common ID cookie stores a unique user id in the first party domain and is accessible to our ad partners. This simple ID that can be utilized to improve user matching, especially for delivering ads to iOS and MacOS browsers. Users can opt out of the Common ID tracking cookie by clicking here.

Advertising Privacy Settings

FOR EU USERS ONLY: When you use our site, pre-selected companies may access and use certain information on your device and about your interests to serve ads or personalized content. You may revisit or change consent-choices at any time by clicking here.

1. What are Cookies?

“Cookies” and similar technologies are small files that contain information that a website sends to your computer, laptop or mobile media device’s hard drive while you are viewing a website. Each cookie is unique to your web browser and will contain some anonymous information such as unique identifier and the site name and some digits and numbers. It allows a website to remember things like your preference or what’s in your shopping basket. Cookies generally only work with web browsers, but there are similar technologies that are used with apps.

2. How does True Underground use Cookies?

Cookies are used by lots of websites to provide features to their users and they are used by True Underground to improve its websites and to deliver a better and more personalized and interactive service to you. True Underground uses session cookies (which allow our site to link your actions during a particular browser session and expire each time you close the browser, so do not remain on your device afterwards) and persistent cookies (which stay on your computer or mobile media device even after you have gone offline). True Underground will use different types of cookies at various different pages of your use of our websites, these types of cookies include:

Functionality Cookies
These cookies allow the site to remember the choices you make (such as your user name, language, last action and search preferences) and provide enhanced, more personal features. Cookies defined as ‘Functionality’ will not be used to target you with adverts on other websites.

Strictly Necessary Cookies
These cookies allow you to move around our websites and use essential features like secure areas and shopping baskets. These cookies do not gather any information about you that could be used for marketing or remembering where you have been on the internet. Cookies defined as ‘Strictly Necessary’ will not be used to target you with adverts or remember your preference or username.

Performance Cookies
These cookies collect information about how you use our website, such as which pages you visit. These cookies do not collect any information that could identify you, as all the information collected is anonymous and is only used to help us improve our websites, understand what interests you and measures how effective our advertising is. For this purpose, we may use third-party service providers such as Google Analytics (and App Annie Analytics for our apps), who may use their own cookies and similar technologies. The information is used to improve our sites or products. You can find out more information about Google Analytics cookies here: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage. To opt out of Google Analytics relating to your use of our sites, you can download and install the Google Analytics Opt-out Browser Add-on available via this link: https://tools.google.com/dlpage/gaoptout?hl=en.

Cookies defined, as ‘Performance’ will not be used to target you with adverts or target adverts to you on other websites, or remember your preference or username.

Targeting Cookies
These cookies are linked to services provided by third parties (our advertising partners). We use these cookies for social media sharing; providing advertising agencies with information on your visit so that they can show you adverts that you may be interested in when you return to the website or visit other third party websites and deliver content and marketing communication which are tailored to your interests based on you your visit.

Third Party Cookies
We use a selection of third party tools for performance monitoring (see: Performance Cookies above), ad serving and social media sharing. These links provide more information about how these tools use cookies: http://www.nielsen.com/, http://www.google.com/, https://www.facebook.com/, https://twitter.com/, https://www.quantcast.com/privacy/ .

Third party cookies for advertising
Many of our websites and marketing emails carry advertising. A certain amount of this advertising is tailored to the individual user, as practice known as “Online Behavioural Advertising” which uses cookies to discover general information about the pages you visit. This keeps many of our websites and services you use free of charge. The tracking system is anonymised and therefore it does not know who you are; it simply uses your behaviour on sites to serve adverts to you, which it believes are relevant. It does not collect personal information such as your name, email address postal address or telephone number.

From time to time, True Underground may share this anonymised behavioural data with our advertising partners. This could mean that when you are on other websites you are served advertising based on your behaviour across True Underground or you may be served advertising based on your behaviour on other sites.

Behavioural retargeting is another form of Online Behavioural Advertising that enables us and some of our advertising partners to show you adverts based on browsing patterns and interactions with the site away from our sites. This allows companies to advertise to website visitors who leave their website without making a purchase.

If you want to opt out of receiving Online Behavioural Advertising this does not mean that you will no longer receive advertising when you are using our sites. It just means that the advertising you see will not be customised for you. If you would like more information about onsite behavioural targeting and how to opt out of it, please visit www.youronlinechoices.com or you can also visit http://www.networkadvertising.org/.

Third party cookies for social media sharing
These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

Other third party cookies.
On some pages on our websites, other companies may also set their own cookies. They do this to track the success of their application, or to customise the application for you. We cannot access these cookies, nor can the other company access the data in cookies we use on our websites.

True Underground Marketing Cookies
These are normally supplied by our approved partners or adverts delivered from True Underground’s own systems and allow us to serve you adverts that you might be more interested in. This tracking system will log what adverts you see and will cap the number of times you see an advertisement. The data collected is anonymised and aggregated.

3. What to do if you want to control the use of Cookies?

You have the ability to accept or decline cookies using your web browser, but please be aware that for some parts of our websites to work you will need to accept cookies. Cookies can be removed or declined by changing your web browser settings. The following links may be helpful:

Cookie setting in Firefox

Cookie setting in Safari

Cookie setting in Internet Explorer

Cookie setting in Chrome

For more information about third party cookies generated by advertisers please visit www.youronlinechoices.com and for general information about cookies and their use, please visit All About Cookies. Please be aware that these are 3rd party website and as such True Underground accept no liability for the instructions given on these sites.